Transform Your Business with Old School Marketing

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Direct response is a form of marketing designed to elicit an immediate response to a promotional effort. The goal is to generate sales or leads quickly. At its best, it’s designed to build a base of customers who will continue to purchase from the marketer over time, building customer lifetime value.

Marketers can leverage direct response through any number of channels: television, radio, magazines, newspapers, digital, catalogs, mail, and out-of-home. It is important for marketers to understand not only the initial cost-per-order for each channel but how customers sourced through different channels behave differently over time.

There are many advantages of direct response over other forms of marketing:

          · Given the immediacy of response, it’s easy to compute the ROI on promotional efforts and the cost associated with acquiring new customers.

          · Direct response lends itself to quick and easily readable results for test marketing, for timing, media, and creative executions.

          · Building a customer base facilitates upselling, cross-selling, and maximizing customer lifetime value.

          · In most forms, it allows the marketer to deliver a more personal, detailed, and compelling message to prospects.

          · In the digital age, DNBs (digitally native brands) have found direct response marketing gives them two important competitive advantages: deep knowledge of their customer and base and extensive control over the customer file.

Old School Marketing is incredibly skilled and has great experience in direct response marketing with over 30 years’ experience helping dozens of organizations. Past clients (DBA Reed Direct Marketing) include:

                                           · The Walt Disney Company

                                           · Time Warner

                                           · Mattel

                                           · Doubleday Book Club

                                           · Columbia House

                                           · Ross-Simons

                                           · Southwestern Family of Companies

                                           · Lenox

                                           · Franklin Mint

                                           · U.S. Postal Service

                                           · Hadley House

                                           · Wild Wings

                                           · U.S. Mint

                                           · Compton & Woodhouse (UK)

                                           · Panda America

                                           · The Bradford Exchange

We would welcome the opportunity to discuss how we can help your organization build or elevate a direct response marketing strategy.