Old School Marketing - Your Partner in Marketing Success
Traditional marketing media – television, radio, print, outdoor, and direct mail – are making a strong comeback with spending increases by advertisers projected to grow at over 10% per year.
Among the reasons for this resurgence of traditional media are:
Consumer Trust
A recent Marketing Sherpa study found that the top five most trusted advertising formats are all traditional, with customers trusting print advertising (82%), television advertising (80%), direct mail (76%), and radio (71%) much more than social media advertising.
Digital Overload and Fatigue
Consumers are weary of pop-ups and digital clutter. HubSpot reports that 57% of respondents disliked ads that play before or during videos and 43% don’t pay any attention to them. Traditional advertising outperforms digital in terms of reach, attention, and engagement.
Complementary Effects
When used together, traditional advertising and digital advertising have been proven to complement each other, reaching diverse audiences and reinforcing messages across platforms.
Improvements in Targeting and Analytics
In direct mail, QR codes and unique URLs allow marketers to gather granular data, facilitating analysis of attribution and ROI. Addressable TV solutions enable advertisers to precision target viewer segments across live-streamed and on-demand TV.
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These are just a few of the advantages companies are finding as they return to traditional media. We welcome the opportunity to explore your particular goals to help you develop strategies, objectives, and tactics for improving advertising ROI.
Old School Marketing has 3 decades experience with all forms of traditional media and has involved in the placement of over $100 million in ad spending during that period. We’re the experts in traditional media.
