Transform Your Business with Special Projects
Old School Marketing occasionally undertakes special projects for select clients in areas where we have specific experience and expertise. Examples of these include:
New Product Launches
We’ve launched dozens of new products, both ‘new to the company and product line extensions. We’re skilled in identifying target markets, recommending refinements, positioning them, developing value propositions, projecting sales, and identifying the best media for gaining exposure and trial.
Curriculum Development
Over the course of 16 years teaching at the university level, John Reed has developed numerous course offerings and built a successful Sales Center and new sales courses for UNCW and Ethics Programs with UNM.
Extending Direct Response Programs
In our experience, too many DNBs feel the need to transition to bricks-and-mortar locations well before they’ve taken full advantage of direct response. We can analyze your offerings, media, response rates, and database to identify opportunities to not only expand to additional media but to fully take advantage of opportunities for cross-selling and upselling.
Resource Recommendations
With 45+ years of marketing experience, we’ve worked with leading marketers, vendors, educators, and service providers. If a particular project is outside of our area of expertise, we’re happy to facilitate contacts with fully vetted and qualified resources. We do this at no charge or obligation from any of the parties involved.